Harry Jersig knew that he needed someone new to take care of his internet marketing in the event the incumbent govt frankly admitted that he didn’t know how to proceed. One of Jersig’s daughters was married to an officer with the Falstaff Brewing Corporation, and Jersig had read about and briefly met a bright Falstaff advertising and marketing

A series of storyboards began to establish round the topic of the enormous armadillo attacking a beer truck and slurping up each of the Lone Star, and the kind of response this make-consider occasion would celebration between humorously stereotypical Texans. At last the admen felt they'd a concept the brewery would take.Second, Lone Star experience